Ep13: Crafts that care - how this social enterprise supports local community and their environment

Textile Tales of india by Pritha

Consumers are now increasingly aware of the environmental impact of fashion, and brands are focusing on ways the minimise carbon footprint. But, with concerns around greenwashing, trust and accountability have become real concerns. In this episode, Ms Rashmi Bharti, co-founder of Avani, discusses how they built a craft-based, women-led, social enterprise in remote mountains of Kumaon, uplifting the community while respecting the fragile local ecology.

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